Goal: Increase sales to generate an emotional involvement of the reader. Acquisition of new target groups.
Implementation: Development of a 3-part music compilation.
Conception of a music marketing offensive for the G+J magazine Gala und development of a 3-part music compilation: Vol. 1 „Chill Out” | Vol. 2 “Sparkling” | Vol. 3 “Beloved”.
Editorial integration in the issue and online, artist special on De-Phazz in the issue, TV spots, placement on the cover, the masthead and in the contents.