About Us • ideedeluxe

About us.

We are based in Berlin and Istanbul. Our roots are music. We promote, book artist, produce, compose, compile and remix. We’ve got some gold record and celebrated countless chart hits. Pure passion in 360° – that’s our fullcircle service! Short and simple: here the selection of what we can do for you:



We offer press work and promotional services in the TV, print, radio and online segments to artists, labels, brands and products which are based individually upon their needs: single-/ album-/compilation-/ or lifestyle brand and product promotion. From full-sampling up to special manifolds for certain genres of musis. All variations are possible.

idee deluxe stands out by a careful and transparent promotion in following sectors:


We work together with the whole range of German radios (public service broadcasters, private broadcasters, local stations, Uniradios, Internet radio).

Press- and Online-Promotion

We serve all culture-/lifestyle-/highclass magazines, large and small music magazines and as city magazines, newspapers and freelancers. In the online area we are working with all relevant music webzines and web portals from news-/lifestyle-portals till the major music magazines.


In addition to MTV and VIVA, we also work with specific channels of regional TV stations and the relevant web TV stations. We working with editors from “arte tracks” to “RTL 2” till “ZDF_neo”.

We develop marketing strategies with you while adhering to a prescribed budget, acquire cooperation partners from the media landscape & industry and support them in the increasingly exciting world of music cross-marketing.


It embraces all the elements of the marketing mix. From sound devices of the logo to the audio-feeling in the telephone on-hold loop, to the music in TV commercials, to the sound in radio advertising, the acoustics of trade shows, the in-store sound, the backing of the homepage, and, and, and. You note music is every where. Why should one leave it to chance how this important marketing-mix element sounds? Leave it to the expert.

Music productions

Whether it’s for tv spot, imagefilm, trade fair films, company presentations on DVD or audiovisual promotional material, we ensure that emotions are born of music and moving images. We are composing: soundlogos, imagesongs, music for movies and games, Jingles, instrumental Loops, a.o.

Corporate Music CDs

Conception and Production of Music Compilations: we create compilations or samplers, CDs as well as digital sound carriers, for the worlds of your brand; even an ad hoc title produced specifically for you. These CDs can be used as promotional gifts for clients and distributed on download portals and/or in music stores. With this you can reach totally new target groups or emotionally move existing groups.

Music concepts and sound carpets

There are more than enough boring trade show stands and store sound concepts. We’ll create a sound carpet for your trade show stand, your store, lounge that doesn’t annoy, but rather that keeps fresh and is motivating.


Additionally, we’ll find you a suitable DJ or even the right live act for you.